Which audience theory is most concerned with how media industries categorize audiences based on demographics and psychographics?
Question 2
In the context of Reception Theory, what is the primary factor that determines the meaning an audience derives from a media text?
Question 3
Which of the following scenarios best exemplifies a 'negotiated reading' according to Reception Theory?
Question 4
The Uses and Gratifications Theory suggests that media consumption is driven by an audience's desire to fulfill specific needs. Which of these is an example of a cognitive need that media might satisfy?
Question 5
A key distinction between the Hypodermic Needle Theory and Uses and Gratifications Theory is that the latter views the audience as:
Audience Theory Quiz — GCSE Media Studies | A-Warded
