Question 1
Which of the following best describes the impact of technological convergence on the workflow of media production teams?
A. It simplifies the production process by reducing the need for specialized skills. B. It requires teams to integrate multiple tools and platforms, increasing the complexity of workflows. C. It eliminates the need for collaboration between different departments within a media company. D. It restricts the ability of teams to experiment with new content formats.
Question 2
How does technological convergence influence the economic models of media organizations?
A. It leads to a strict reliance on traditional advertising revenue. B. It encourages the adoption of diversified revenue streams, including subscriptions and microtransactions. C. It reduces the need for monetization strategies due to widespread access to free content. D. It limits the ability of media companies to develop direct relationships with audiences.
Question 3
What is a primary challenge of measuring audience engagement in a converged media environment?
A. Audience data is only available from traditional media sources such as television ratings. B. The proliferation of platforms and formats makes it difficult to aggregate and interpret audience metrics. C. Converged media environments provide too much real-time data, making engagement measurement unnecessary. D. Media convergence eliminates the need for audience measurement due to guaranteed audience retention.
Question 4
Which of the following best describes the impact of platform convergence on content personalization for audiences?
A. Platform convergence reduces the ability to personalize content due to uniform distribution methods. B. Platform convergence enhances content personalization by enabling the collection of user data across multiple platforms. C. Platform convergence eliminates the need for personalized content because audiences consume media uniformly. D. Platform convergence restricts personalization to only one type of media format.
Question 5
In the context of media convergence, what is a significant challenge for content creators when managing intellectual property across multiple platforms?
A. Ensuring that content is freely accessible without any restrictions across all platforms. B. Coordinating licensing agreements and copyright enforcement across different digital and traditional platforms. C. Avoiding the creation of any original content to prevent copyright disputes. D. Relying solely on one platform to handle intellectual property management.
