2. Marketing
Segmentation — Quiz
Test your understanding of segmentation with 5 practice questions.
Practice Questions
Question 1
Which of the following is a key factor in determining whether a market segment is actionable?
Question 2
A company is evaluating two market segments. Segment A has 12,000 potential customers with an average annual spending of $600. Segment B has 9,000 potential customers with an average annual spending of $900. Which segment has the higher total annual revenue potential?
Question 3
Which of the following best describes the concept of a ‘positioning statement’ in the context of segmentation and targeting?
Question 4
A company is deciding between two market segments. Segment X is large but has many competitors. Segment Y is smaller but has fewer competitors. The company has limited resources for marketing. Which segment is likely to be the better choice?
Question 5
Which of the following metrics is most useful in evaluating the attractiveness of a market segment?