Question 1
Which of the following best describes the concept of 'Polysemy' in media audience theory?
Question 2
In Uses and Gratifications Theory, which of the following is an example of the 'Social Interaction' gratification?
Question 3
Which of the following is a key feature of the Active Audience perspective?
Question 4
Which of the following best describes the 'Two-Step Flow' model of communication in relation to audience theory?
Question 5
According to Stuart Hall’s Encoding/Decoding Model, which of the following is an example of a 'Negotiated Reading' by an audience?
