1. Marketing

Pricing Strategy — Quiz

Test your understanding of pricing strategy with 5 practice questions.

Practice Questions

Question 1

Which pricing strategy involves offering different prices to different customer segments for the same product or service?

Question 2

A company sells a product for $150$. The variable cost per unit is $70$, and the total fixed costs are $40,000$. If the company sells $1,000$ units, what is the total profit?

Question 3

Which pricing strategy is characterized by setting prices at specific psychological points, such as $9.99$ instead of $10.00$?

Question 4

If a product's price elasticity of demand (PED) is $-0.5$, what type of demand does it have?

Question 5

A business introduces a new product into a highly competitive market with many existing substitutes. To quickly gain market share, it sets a very low initial price. Which pricing strategy is this an example of?