3. User Experience

Journey Mapping — Quiz

Test your understanding of journey mapping with 5 practice questions.

Practice Questions

Question 1

What is a potential limitation of creating journey maps solely from quantitative data sources?

Question 2

When timeline duration data in a journey map contains outliers, which measure of central tendency better represents the typical stage time?

Question 3

Given pain points P1, P2, and P3 with severity scores (S) and frequency scores (F) as follows: P1: S=9, F=4; P2: S=7, F=5; P3: S=8, F=3. If severity is weighted at 0.7 and frequency at 0.3, which pain point has the highest weighted score?

Question 4

Which visualization technique overlays color gradients across journey stages to indicate severity of user pain points?

Question 5

What is a primary advantage of using digital journey mapping tools over analog paper-based methods during collaborative workshops?