3. User Experience

Personas — Quiz

Test your understanding of personas with 5 practice questions.

Practice Questions

Question 1

What method helps determine the optimal number of clusters when performing k-means clustering for persona segmentation?

Question 2

Given an empathy map with ‘Says’ noting ‘I can’t find settings’, ‘Does’ showing the user navigating menus repeatedly, and ‘Feels’ indicating frustration, which design requirement should be prioritized?

Question 3

What is a key advantage of using an aggregated empathy map instead of individual maps when synthesizing insights for persona development?

Question 4

Which cognitive bias does the use of data-driven personas primarily help mitigate in design decision-making?

Question 5

Which metric is commonly used to assess the cohesion and separation of clusters during persona segmentation?