3. Marketing and Promotion

Marketing Basics — Quiz

Test your understanding of marketing basics with 5 practice questions.

Practice Questions

Question 1

Which of the following is a core component of the marketing mix, often referred to as the "4 P's" or "7 P's" in travel and tourism?

Question 2

What is the primary purpose of 'Segmentation' in marketing within the travel and tourism industry?

Question 3

A hotel offers a special package that includes airport transfers, a city tour, and breakfast. This package is an example of which element of the marketing mix?

Question 4

Which of the following is an example of 'Behavioral Segmentation' in travel and tourism?

Question 5

A travel company decides to distribute its holiday packages through online travel agencies (OTAs), its own website, and a network of physical retail stores. This decision primarily relates to which element of the marketing mix?