6. Product Development
Itinerary Design — Quiz
Test your understanding of itinerary design with 5 practice questions.
Practice Questions
Question 1
What is the primary purpose of contingency planning in travel itinerary design?
Question 2
Which market segment is most likely to prefer itineraries with late afternoon cultural activities and evening leisure time?
Question 3
A 5-day itinerary plans 6 scheduled activities per day. For a leisure-seeking retiree segment that prefers only 4 activities per day, how many activity slots are freed for optional rest or extras? Show your calculation.
Question 4
A tour includes a high-speed train costing £100 and travel time of 2 hours, or a coach costing £50 with travel time of 4 hours. If the traveler's time value is £25 per hour, which option has the lower total cost (including time cost)? Show your calculation.
Question 5
Which itinerary design principle involves grouping similar activities together to minimize transition time and cognitive load for travelers?