2. Customer Experience

Consumer Behaviour — Quiz

Test your understanding of consumer behaviour with 5 practice questions.

Practice Questions

Question 1

Which model in tourism consumer behaviour defines overall attitude toward a destination as the sum of beliefs about its attributes weighted by the importance of those attributes?

Question 2

Given Destination A with beliefs $b_1=4,w_1=0.5;\;b_2=3,w_2=0.5$ and Destination B with $b_1=3,w_1=0.5;\;b_2=5,w_2=0.5$ in the Fishbein model, which destination has the higher attitude score?

Question 3

Which decision rule describes a process where a tourist ranks attributes by importance and selects the option with the highest score on the top-ranked attribute?

Question 4

A tourist uses a lexicographic rule with price as the most important attribute. Package X has the lowest price, while Package Y scores highest on activities. Which package will be chosen?

Question 5

Which statistical technique is most appropriate for uncovering latent tourist segments based on questionnaire responses to motivational factors?