2. Customer Experience

Service Quality — Quiz

Test your understanding of service quality with 5 practice questions.

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Practice Questions

Question 1

Which quality improvement tool uses the 80/20 rule to prioritise service quality issues by frequency?

Question 2

Which quality control tool plots data points over time with upper and lower control limits to monitor process variability in service delivery?

Question 3

In the GAP model of service quality, which gap (Gap 2) arises when service quality specifications are not correctly developed to meet management’s service quality perceptions?

Question 4

Which service quality assessment model measures only customer perception scores and omits expectation scores?

Question 5

In Quality Function Deployment (QFD) for tourism service design, what is the name of the primary matrix that correlates customer requirements with service delivery features?