4. Marketing

Primary Research — Quiz

Test your understanding of primary research with 5 practice questions.

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Practice Questions

Question 1

What is primary research in marketing?

Question 2

Which of the following is an example of primary research?

Question 3

Why might a business use primary research instead of only secondary research?

Question 4

Which method would most likely produce qualitative primary data?

Question 5

Which statement best describes one advantage of primary research?