4. Marketing

Promotion — Quiz

Test your understanding of promotion with 5 practice questions.

Read the lesson first

Practice Questions

Question 1

What is promotion in the marketing mix mainly concerned with?

Question 2

Which of the following is an example of sales promotion?

Question 3

Which promotional method involves direct communication between a salesperson and a customer?

Question 4

What is a key advantage of advertising?

Question 5

Why might a business use public relations as part of promotion?
Promotion Quiz — IB Business Management HL | A-Warded