4. Marketing

Market Segmentation — Quiz

Test your understanding of market segmentation with 5 practice questions.

Read the lesson first

Practice Questions

Question 1

What is market segmentation?

Question 2

Which is an example of demographic segmentation?

Question 3

Why do businesses use market segmentation?

Question 4

Which of the following is an example of psychographic segmentation?

Question 5

A company sells different shoe designs for runners, hikers, and casual wear users. What segmentation variable is being used most clearly?
Market Segmentation Quiz — IB Business Management HL | A-Warded