4. Marketing

Market Research — Quiz

Test your understanding of market research with 5 practice questions.

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Practice Questions

Question 1

What is the main purpose of market research in business?

Question 2

Which is an example of primary market research?

Question 3

Which statement best describes secondary market research?

Question 4

Why might a business choose market research before launching a new product?

Question 5

Which method is most suitable for finding out how many customers bought a product in the last month?
Market Research Quiz — IB Business Management SL | A-Warded