4. Marketing

Market Segmentation — Quiz

Test your understanding of market segmentation with 5 practice questions.

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Practice Questions

Question 1

What is market segmentation in marketing?

Question 2

Which is an example of demographic segmentation?

Question 3

Why do businesses use market segmentation?

Question 4

Which of the following is a psychographic segmentation variable?

Question 5

A sportswear company targets customers who regularly exercise and value a healthy lifestyle. Which type of segmentation is this?