Question 1
In marketing, what does the term $People$ most directly refer to?
Question 2
Why is staff training important in the $People$ element of marketing?
Question 3
Which business is most likely to place the greatest importance on $People$?
Question 4
Which of the following is the best example of the $People$ element affecting customer satisfaction?
Question 5
In a service business, why can $People$ be considered part of the marketing mix?
