4. Marketing

Secondary Research — Quiz

Test your understanding of secondary research with 5 practice questions.

Read the lesson first

Practice Questions

Question 1

What is secondary research in marketing?

Question 2

Which of the following is an example of a secondary source for market research?

Question 3

Why might a business use secondary research before carrying out primary research?

Question 4

Which statement best describes a limitation of secondary research?

Question 5

A small bakery wants to estimate how many teenagers live near its shop. Which source is most suitable as secondary research?