2. Market Research

Quantitative Research — Quiz

Test your understanding of quantitative research with 5 practice questions.

Practice Questions

Question 1

In quantitative research for entrepreneurship, when validating a new product concept, which statistical method is most appropriate for determining if there is a significant difference in purchase intent between two distinct customer segments?

Question 2

An entrepreneur is conducting a survey to measure customer satisfaction with a new service. If the survey uses a $5$-point Likert scale ($1 = \text{Very Dissatisfied}$, $5 = \text{Very Satisfied}$), and the data collected is ordinal, which measure of central tendency would be most appropriate to describe the typical satisfaction level?

Question 3

To establish a causal relationship between a new marketing campaign (intervention) and an increase in sales (outcome) in entrepreneurship, which research design offers the highest internal validity?

Question 4

When analyzing quantitative data from an experiment, an entrepreneur calculates a Pearson correlation coefficient ($r$) of $0.85$ between product features and customer satisfaction. Which of the following is the most accurate interpretation of this result?

Question 5

An entrepreneur is developing a new mobile application and wants to predict the likelihood of user churn based on their in-app behavior (e.g., number of logins, features used). Which statistical modeling technique would be most appropriate for this predictive analysis?