2. Research Methods
Market Research — Quiz
Test your understanding of market research with 5 practice questions.
Practice Questions
Question 1
Which is the main advantage of secondary market research compared to primary market research?
Question 2
Which market sizing approach starts with broad industry metrics and applies successive filters to estimate the target market?
Question 3
Using a bottom-up market sizing method, if there are 1,200 potential retail locations each generating average annual sales of \$8,000, what is the total market size?
Question 4
Which research technique involves monitoring social media platforms and online forums to identify emerging consumer trends and sentiments?
Question 5
In competitive analysis, which tool positions brands on axes of attributes such as price and quality to visualise market gaps?