3. International Marketing

International Promotion — Quiz

Test your understanding of international promotion with 5 practice questions.

Practice Questions

Question 1

Which description best defines standardization in international promotion?

Question 2

An international promotion budget is €100{,}000. The exchange rate is \$1.20 per €1, and the local purchasing power parity (PPP) index is 0.80. What is the effective local budget in USD after PPP adjustment?

Question 3

In Market A, a \10{,}000 digital campaign at CPM \5 yields 2,000\,000 impressions. A \$10{,}000 TV campaign at CPM \$20 yields 500{,}000 impressions. In Market B, the same budgets yield 3{,}333{,}333 digital impressions (CPM \3) and 666{,}667 TV impressions (CPM \$15). With equal budgets in both markets, which channel maximizes total impressions?

Question 4

What does 'glocalization' primarily refer to in international promotion?

Question 5

Under the EU GDPR, what must marketers obtain before sending promotional emails to consumers?