4. Digital Marketing

Email Marketing — Quiz

Test your understanding of email marketing with 5 practice questions.

Practice Questions

Question 1

What is dynamic content in email marketing?

Question 2

An email campaign sends 5\,000 messages, records 800 opens and 200 clicks. What is its overall engagement rate (opens plus clicks divided by emails sent)?

Question 3

To achieve a margin of error of 3\% for estimating a click rate of 10\% at 95\% confidence, what sample size is needed using $n=\frac{Z^2p(1-p)}{e^2}$ (where $Z=1.96$, $p=0.10$, $e=0.03$)?

Question 4

Which type of email automation series is most appropriate for re-engaging subscribers who have not opened or clicked any emails in the past 60 days?

Question 5

In email A/B testing, which confidence level is most commonly used to determine statistical significance of results?