4. Digital Marketing

Paid Media — Quiz

Test your understanding of paid media with 5 practice questions.

Practice Questions

Question 1

Which paid media channel allows advertisers to target users based on specific search queries they enter into a search engine?

Question 2

A search campaign spends \$500 and generates 125 clicks. What is the average cost per click (CPC)?

Question 3

A display campaign generates 50,000 impressions at a total cost of \$400. What is the cost per thousand impressions (CPM)?

Question 4

A campaign using a target ROAS of 300\\% spends \$1,500 and generates \$6,000 in conversion value. What is the actual ROAS, and did it meet the target?

Question 5

Which feature of Google Ads Smart Bidding enables bids to be optimized for each individual auction based on real-time signals?