4. Digital Marketing

Social Media Marketing — Quiz

Test your understanding of social media marketing with 5 practice questions.

Practice Questions

Question 1

Which social media platform primarily uses viewing time as a key ranking signal in its recommendation algorithm?

Question 2

A TikTok hashtag challenge yields 1,500,000 views and 750 user videos. What is the average views per user-generated video?

Question 3

Which term describes a partnership model where a brand and influencer collaborate equally on content creation, sharing creative input and ownership?

Question 4

Given a carousel post with 1000 impressions and 80 link clicks, and a single image post with 800 impressions and 72 clicks, which has the higher click-through rate (CTR)?

Question 5

What does social share of voice measure in social media analytics?