5. Product and Price Management
Pricing Strategies — Quiz
Test your understanding of pricing strategies with 5 practice questions.
Practice Questions
Question 1
Which pricing strategy uses historical and predictive data to allocate limited capacity and sell to different segments at different prices to maximize revenue?
Question 2
In a two-part tariff pricing strategy, the per-unit price is typically set equal to what?
Question 3
A manufacturer’s unit cost is \$40 and it applies a 30\\% markup on cost. What is the manufacturer’s margin as a percentage of the selling price?
Question 4
After conducting customer research, a company finds that its target segment is willing to pay up to \200 for a product whose unit cost is \$70. Using a pure value-based pricing approach, what price should the company set?
Question 5
A software provider sells its product as standalone modules at \100 each or offers a bundle of all three modules for \$260. Which bundling strategy is being used?