6. Channels, Sales, and CRM

Channel Strategy — Quiz

Test your understanding of channel strategy with 5 practice questions.

Practice Questions

Question 1

Which type of vertical marketing system involves ownership of multiple channel levels by a single firm?

Question 2

When evaluating potential channel partners, which criterion most directly assesses their ability to ensure consistent product availability?

Question 3

Which pricing policy helps minimize price-based channel conflict in a hybrid distribution strategy?

Question 4

A manufacturer weights channel partner selection criteria as follows: reach (40%), expertise (35%), performance record (25%). If Partner A scores 80 in reach, 70 in expertise, and 90 in performance record (on a scale of 0–100), what is its weighted score?

Question 5

An e-commerce site processed 200 orders last month. Of these, 170 orders were on time, complete, and damage-free. What is the perfect order rate?