6. Channels, Sales, and CRM

Ecommerce Strategy — Quiz

Test your understanding of ecommerce strategy with 5 practice questions.

Practice Questions

Question 1

Which e-commerce business model primarily functions as an intermediary platform connecting buyers to multiple third-party sellers without holding inventory?

Question 2

When selecting a headless e-commerce platform to integrate best-of-breed PIM, CMS, and checkout systems via APIs, which feature is most critical?

Question 3

A site reduces its average page load time from 5s to 2s, resulting in conversion rates increasing from 2.5\% to 3.75\%. What is the relative increase in conversion rate?

Question 4

In an A/B test, version A has 1,000 visitors and 50 purchases, while version B has 1,000 visitors and 65 purchases. What is the relative conversion rate uplift of B over A?

Question 5

Which fulfillment strategy uses small, automated facilities located close to dense urban centers to minimize last-mile delivery time and reduce handling costs?