2. Market Research & Analytics
Data Analytics — Quiz
Test your understanding of data analytics with 5 practice questions.
Practice Questions
Question 1
Which KPI measures the percentage of sessions in which a visitor views only a single page before exiting?
Question 2
Website recorded 1000 sessions, of which 600 were single-page visits. What is the bounce rate?
Question 3
Which chart type is best suited to display the distribution of session durations in marketing analytics?
Question 4
Which chart type is ideal for analyzing the relationship between two continuous metrics such as ad spend and revenue?
Question 5
In marketing analytics, cohort analysis is primarily used to: