6. Strategy
Metrics & Analytics — Quiz
Test your understanding of metrics & analytics with 5 practice questions.
Practice Questions
Question 1
A product team is analyzing the 'Customer Lifetime Value' (CLTV) for different user segments. If Segment A has an average CLTV of $150$ and Segment B has an average CLTV of $200$, and the cost to acquire a customer in Segment A is $50$ while in Segment B it is $80$, which segment offers a higher return on investment (ROI) per customer?
Question 2
In the context of A/B testing a new product feature, what is the significance of achieving statistical significance with a p-value of $<0.05$?
Question 3
A product team is using a 'heatmap' tool to analyze user interactions on a webpage. What specific type of insight does a heatmap primarily provide that traditional click-through rates (CTRs) might miss?
Question 4
When instrumenting analytics for a new mobile application, a product designer needs to define 'events' that capture key user actions. Which of the following event definitions is most effective for measuring user engagement with a new 'share' feature?
Question 5
A product team is conducting a 'cohort analysis' to understand user retention. If a cohort of $1000$ users acquired in January has $600$ users remaining in February, $450$ in March, and $300$ in April, what is the retention rate for the January cohort in April?