4. Tourism Marketing
Distribution Channels — Quiz
Test your understanding of distribution channels with 5 practice questions.
Practice Questions
Question 1
Which of the following distribution channels is most effective for tourism suppliers seeking to reach a broad global audience, particularly corporate travelers and traditional travel agencies?
Question 2
A tourism supplier wants to offer dynamic packaging options, allowing customers to combine flights, hotels, and car rentals into a single booking. Which distribution channel is best suited for this functionality?
Question 3
What is a primary challenge for tourism suppliers when managing inventory and pricing across multiple Online Travel Agencies (OTAs) and other distribution channels?
Question 4
Which of the following best describes the 'pull' strategy in tourism distribution?
Question 5
A hotel uses a system that allows travel agents worldwide to access its real-time room availability and rates, and to make bookings instantly. This system is most accurately identified as a: