4. Marketing and Promotion
Segmentation — Quiz
Test your understanding of segmentation with 5 practice questions.
Practice Questions
Question 1
Which of the following is a key characteristic of psychographic segmentation in tourism?
Question 2
A tourism company identifies a segment of travelers who prefer eco-friendly accommodations. This segmentation is primarily based on which criterion?
Question 3
When a hotel chain targets business travelers with specific amenities, which segmentation criterion are they using?
Question 4
Which segmentation criterion would be most effective for a luxury cruise line targeting affluent travelers?
Question 5
A travel agency creates a marketing campaign specifically for adventure tourists. This is an example of which type of segmentation?